I was at my local Dunham's Sports(regional chain) last evening looking at their Vengeance bait casting rods and they were marked $39.99. For those who have a Dunham's store and receive 20% off coupons in their email, that brings it down to 32 bucks. I have a medium heavy(which IIRC, paid 49.99 minus 20% last year) and was looking for a medium, which they didn't have. Certainly not a premium rod, but for $32, it is a lot of bang for the buck.