I rigged a boat about 2 months ago, high dollar tin boat. Guy who spec'd it wanted this big bad Minn Kota motor. I forget the actual model name. It had anchor lock, ipilot, bunch of stuff in it. I remember the BOS showing $2180 for it by itself. Anyway long story short, the guy was tickled with the install and asked me to go fishing with him. Ok, yeah free fishing trip? You bet! We spent almost 3 HOURS trying to figure out how to get it all set up and communicating with his GPS and cell phone. Never really got the hang of it. At the end of our trip he was a little upset, but I'm sure he'll figure it out eventually. He asked me which motor I used, and I told him...a lowly Motorguide wireless W45....which I absolutely love. Sucker was expensive but it took me all of 30 seconds to figure out how to use it. Only reason I bought that one was because my dad will sometimes go fishing with me and his eyesight is not very good, to the point where he can't see which way the little arrow is pointing on a regular motor, so I can sit in the back of the boat and run the trolling motor for him; so he can focus on fishing.
Them high $$$ motors are nice once you figure them out. iPilot, you basically choose a track on your GPS/fish finder unit, and the motor will follow that track within reason, so you can focus on fishing. Pretty slick but it's still not perfect and therefore, to me, a waste. The couple I've used will hold that track but it's within a few feet either way. Where I fish, where there's a TON of submerged cypress trees and if you're off by 3", your expensive trolling motor is subject to expensive damage. You'd think those trees, most of which are smaller than 6" diameter, would break-and sometimes they do-but more often it's the motor (or sometimes the boat) that gets hurt.