Hi. Your rod is a Trade rod built for the Nuvalu USA Co. by Richardson Rod & Reel Co. of Chicago. Probably built between 1915 and 1920. Nuvalu Co. was probably a Chicago-based sporting good, hardware or department store in the early part of the century. I've not been able to find any info on them, however. Richardson Rod & Reel Co. was one of the "Big 3" steel rod producers, along with Bristol/Horton Mfg Co. of Bristol, Conn. and Union Hardware Co. of Torrington, Conn. from the mid-1880's to around 1950. All three provided private label rods for hundreds, and perhaps thousands of retailers and wholesalers across the country. All three companies have long since passed into history. I also own one of these NUVALU rods, along with several others that are identical models, except they are made for different stores and companies. Though made of steel, not too many of these rods survived, so hold onto yours. Hope this helps. Have a great Holiday. Mark
